Our Dorset
Integrated Care Partnership
Everyone in Dorset deserves to live well. That’s why our NHS organisations, councils, public services and voluntary and community partners are working together as an integrated health and care partnership (ICP). The name of our ICP is Our Dorset.
Our Dorset
Our Dorset brand identity is to be used when a project is solely an Our Dorset piece of work and there are no lead partners.
Partnership
The Our Dorset partnership badge should be used when a piece of work is led by a specific partner in the Our Dorset partnership.
Frequently asked questions
If your project is a partnership piece of work, with no lead partners needing direct recognition then you should use the Our Dorset logo.
If your project has a lead partner, you should use the partnership badge and recognise it as being a ‘proud partner of Our Dorset’. This means the communication will then follow the lead partners brand identity.
Within this iteration of the Our Dorset identity there are no sub brands. We do however allow for use of iconography to mark specific projects where there is a need to stand out or a specific marketable offer (such as a website or the launch of a product). These are to be used as a secondary element and not to compete with the existing Our Dorset brand identity.
To find out if this is suitable for your project contact communication@nhsdorset.nhs.uk.
Our Dorset’s primary font is Quicksand, this is downloadable from Google fonts. If you do not have access to this, you can use Arial.
There are many elements of accessibility. The best practice for it is within the brand guidance. You can find out the best colour combinations and layouts. If you would like to check your writing style for accessibility there are free tools like Hemmingway Editor you can put your text into.
The Our Dorset Pink cannot be substituted for another colour in its entirety. You can however use complimentary colours from the Our Dorset colour palette to break up your design and make it easier on the eyes.
If you are looking for a template that isn’t within the Media Centre already, you can request a template by emailing communication@nhsdorset.nhs.uk.