Daniel Cox is the Head of Innovation and Knowledge Exchange at AUB. He leads on the Innovation Studio: Supporting pre-start-ups to develop prototypes and business plans for sustainability and robustness. Supporting established businesses on collaborative research projects exploring new technology, prototyping and up-skilling. Supporting staff and students to develop entrepreneurial skills and develop their own research projects with economic and social impact. He has interests in how culture and creative technologies can be used to positively impact health and well-being for communities and individuals. And is committed to working to ensure the accessibility of Higher Education to marginalised and non-traditional groups.